Do business happend
Creative Designer & Developer
When an idea prospers, because it surpasses all the review processes and that idea becomes a product or service that we are convinced can become a success.
We can understand there, that the idea is subjectively approved, however, who will allow us that objectivity?
Perhaps the market has a guru that guarantees the result of a product or service, we must know if this idea is a concept that the market is already looking for or if we are in front of the opening of a new market mountain.
Defining whether we should start up a new way of looking at a product or service in a market or whether we should compete against the existing ones is a big difference.
In new markets, an investment of learning, adjustment and startup will be necessary to make on a decision that ad intium has little or no information.
It is very convenient in this first format, to take focus groups, or surveys on Beta products.
On the contrary, in the coupling markets, we will have to adapt to the market leader and try to make a difference in his shadow, until we find a better way to govern that same mountain.
The investment in positioning is usually more quantifiable, since we have knowledge and market trends. However, the investment involved in trying to lead that market is extremely costly.
