Do business happend
Creative Designer & Developer
The products and services offered by a company are specific and particular solutions that solve a market need.
The market is divided into different items, and the items are also divided into segments that serve different groups. Thus, a product of a brand can meet one of the needs belonging to a very specific group.
Understanding this is crucial for the launching of concatenated products, since it allows a greater permeability in a known market and a lower investment to position it.
In many occasions the businessman, by financial policy, seeks to diversify the markets, in order to be able to be decoupled from the binary results that can be generated by the approach of a single group.
However, we believe that by having a plurality offer, on the same group of needs, we can further enhance the brand, the adequacy of the same on the message, the internalization that the company is dedicated to that particular sector and finally have a dominant market position that allows to manage the offer.
