LThe form and style of communication is elemental to the personality of the brand, how the user is spoken to, how he is treated, what is the code, allows us to trace a 2.0 adaptation scheme where the interaction makes dual sense.
What is said, how it is said, and what will never be said must be very clear. Towards which emotions we have to empathize our communication and how we will do it.
All this would be just a leap of faith if it were not for the fact that today we have data on what the user does with our communication, how he reads it, how much time he spends on it, how much he learns, what is his effective path on our way to closure and whether or not we can build loyalty with the different strategies that we are setting up to accompany the campaign.
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