Do business happend
Creative Designer & Developer
Why we should manage emotions
The attention of our readers is leaky, based on a global understanding of the content of our message. We must be able to give forcefulness, elucidation and clarity to the projection of an idea.
We must connect ideas with emotions, since today it is the latter that make a brand feel different, it is not only having the best product, but also that people feel that they are acquiring something special, something that makes them feel special.
Our attention is bombarded by an infinite amount of information, derived from the multiple platforms we are exposed to on a daily basis.
A message that stands out from them, has to be able to empathize with the receiver, so that he finds something in the content that surprises him and leads him to associate what he is perceiving with some emotion.
Fear, pain, passion, love, happiness, insecurity, are all factors that favor products or services to be received and internalized as needs of the receiver of the message.
